Rob is an entrepreneur with a diverse background in computer science, video production, curriculum, training, and agricultural science. He grew up on a turn of the century dairy farm in upstate New York.
2016: Owner and Founder of Florida Microgreens with partner Rachel Shemenski. Responsible for all research and development work on microgreens, development of the processes and techniques used for growing, automation systems, growing and light systems, strategic plans, marketing and sales. From Inception, Rob has helped build a repeating customer base of 20 weekly wholesale customers stretching from Cape Coral to Naples including Fathoms Restaurant, Cru, Harold’s, Azure, 21 Spices, Gulf Harbour Yacht Club, Pelican Marsh, Bay Colony Golf and Country Club and more. Rob and team has also built an interactive social media audience of almost 1,400+ followers; online product reviews from several executive chefs and clients; developed ‘Beyond the Plate’ cooking series to feature microgreens and filmed a new cooking series at the Naples YMCA Culinary Demo kitchen in conjunction with Naples Illustrated and the American Culinary Federation (ACF).
1998 – present: Founded and directed AMC Video Productions, LLC. over a span of 18 years, Rob has provided video production and post production services for clients with an emphasis on event filming and editing. Jobs included a wide range of production services including filming interviews, awards ceremonies, marketing videos, and corp demos. Rob has filmed a wide array of professionals including Mike Duke, president and CEO of Wal-Mart Stores; Brad Anderson, CEO & Vice Chairman of Best Buy; Steve Robinson, Executive Vice President & Chief Marketing Officer of Chick-fil-A; Mike Whan, commissioner of the LPGA; Florida Governor Rick Scott; Ralph Reed, political analyst and a conservative Christian activist; Gus Ramirez. CEO of HUSCO International; Murray Martin, former Chairman of Pitney Bowes; Jim Lane, partner in Goldman Sachs; Wayne Huizenga Sr, CEO of Blockbuster Video, Waste Management and AutoNation; John Edwardson, retired Chairman & CEO of CDW; Jonathan Reckford, Chief Executive Officer of Habitat for Humanity; Joe Frick former CEO of Independence Blue Cross; Former Senator Connie Mack III; Governor Scott Walker, and many more.
AMC has produced corp demos for WCI Communities, LaPlaya Beach and Golf Resort, Marco Island Marriot, Sanibel Harbour (Marriot) Resort, South Seas Plantation, Casa Ybel Resort, the Westin Hotel at Marina Village, Gulf Harbour Yacht and Country Club, the PGA, and Men’s Golf Fellowship of Naples.
1999-2010 – Business and computer science Dept Chair, OJT (on the job training coordinator), Yearbook Advisor, and teacher at Dunbar High school, Cape Coral High School, and Ida Baker High School. Responsible for developing curriculum, sterling quality assurance programs in conjunction with the Superintendent of schools, textbook adoption for the business departments, standardizing the business / computer science curriculum across the district, new teacher training, administrator for standardized tests, creating / developing technology infrastructure of each department; designing, developing television production studios; creating and programming districts first teacher/student intranet and website network allowing teachers and students to share online content, interact in message forums, upload and download lesson plans, produce and grade quizzes online, and share content in classes.Rob also was a member of a team to develop plans for the new Comprehensive (trade/tech) high-schools in the 1990s (including Ida Baker High School) including designing labs, production studios, and business department / computer labs. Rob also completed a masters degree in Curriculum and Instruction with emphasis in Technology – FGCU’s very first masters class after they were founded.
1997: Founded Kitazo Inc in combination with Brad Bleich., a video production and 3D animation services company in Fort Myers, FL. Clients included Columbia Health Care, The US Army Space and Missile Defense Command, The US Spatial Weapons Systems Analysis Center, Denny’s Restaurants, US Submarines, Inc., Bonita Bay Properties, Premier Properties, Olympic Submarines, Inc., and Video Teleconferencing Machines, Inc. Rob was responsible for budgeting, script and creative writing, 3d modeling and motion graphics work in Adobe After Effects. During this time Rob also wrote treatments for Discovery Channel and A&E channels for 2 television series called “Ancient Wonders of the World” and “Ocean Vision”.
1998-2001 – Technical Writer, Tech Support, Developer Harvey Software Inc. Resp for writing, developing, and publishing tech manuals on custom software. Member of development and programming team. Provided tech support for UPS, FEDEX, DHL, and other shipping customers who used Harvey’s custom shipping software. Developed one of the first online tracking websites for packages from multiple shippers.
1987-1992 Plattsburgh state U. B.A in Print Journalism, Minor in Computer Science.
20 years of Hydroponics, aeroponics, water culture, permaculture
Ocean kayaking, mountaineering, sailing
Former Wilderness guide in Alaska and Canada, summers 1986-1995